Yahoo! | The Farm
Client
Advertiser: Publicis Modem
Brand: Yahoo!
Production Company
Production Company: SALT.TV
Director: Rudolf & Ragnar
Category: Online, Publications and media
Genre: Comedy
This film started as a small piece of digital content, in the guise of a simple add-on to a national print campaign. Yet, beloved by viewers who connected with its hearty sense of humour and the real farmer at its core, it became an extended experiential campaign by Publicis. Our farmer even went on to become something of a cult star…