Johnson & Johnson | Back The Frontline
Johnson & Johnson’s #BacktheFrontline campaign is a rallying cry designed to celebrate and support frontline health workers’ compassion, dedication and professionalism, particularly during COVID-19. Our anthemic “Let’s Learn the Lessons” campaign videos illustrate the many lessons learned from the pandemic, first & foremost, the lesson that supporting frontline health workers improves health care for all of us.
Learn more at https://chwi.jnj.com/backthefrontline
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As a full-service social impact agency, we’ve put purpose at the top of the business agenda. We’ve helped transform corporate reputations with social responsibility campaigns and driven profits with sustainability programs. In short, we help companies #ProfitWithPurpose.