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From the slogans, 'Somewhere right now, someone feels like this' and 'Winning Happens', the idea was born to take unsuspecting Auckland locals off the street and convince them to participate in a film shoot. Minutes later they were dressed the part and taken to set, where they became the lead actors of the scene. Then something even cooler happened, they instantly won! The 'street cast' characters and captured reactions are priceless.


Advertiser: New Zealand Lottery

Brand: Instant Kiwi

Creative Agency

Executive Creative Director: Andy Fackrell

Creatives: Jay Hunt, Pete Gosselin

Executive Producer: Judy Thompson

Production Company

Production Company: Luscious International

Executive Producer: Andrew Morris

Director: Lionel Goldstein

DOP: Crighton Bon

Producer: Warren Keuning, Andrew Morris


Edit Company: Toybox, Het Digitaal Geweld

Editor: Sam Brunette (Toybox), Philippe Lods (Toybox), Manu Van Hove (Het Digitaal Geweld)

Post Production / VFX

Post Production Company: D'luscious

VFX Supervisor: Chris Grocott


Composer: Peter Van de Fluit

Sound Design: Coopers