null - McDonald's 'Power Of Taste'

In this TVC for McDonald's Ireland, agency Cawley Nea\TBWA conducted a taste experiment. They got othe cast to close their eyes, open wide and experience the power of taste of a range of foods. Shot on the Phantom by renowned DOP Simon Chaudior (he also shot Aphex Twin's Come to Daddy and the sublime Pagan Poetry by Bjork) and directed by Blink London's Stuart Parr they took the models on a taste roller coaster. We scored the commercial with a nice bit of musical oddity with sub-bass and guitar slides to highlight the models' reactions. Taste is a powerful thing. We're glad Cawley Nea\TBWA and McDonalds chose wisely and used our soundtrack.