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Group745
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Group745

Pepsi Max - Unbelievable

Pepsi Max
21/03/2014
Advertising Agency
London, UK
276
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Credits
Brand
Agency / Creative
Media
Pepsi MAX has launched the next innovative stage of their 'Unbelievable' campaign, combining the DOOH platform with cutting-edge technology to revolutionise how we see city streets. The technology, which is currently exclusive to Pepsi MAX, has been launched to commuters and shoppers on one of London's busiest roads, New Oxford Street. A bus stop six sheet will show a live feed of the street ahead, to give the illusion of a see-through display. However, as people wait and watch, bespoke creative content will show an array of incredible scenarios unfolding on the street, instantly whisking Londoners away from their ordinary environment and placing them into something completely unbelievable. Commuters could be faced with a giant robot crashing though Oxford Street, or catch a glimpse of a passer by being abducted by flying saucers. This creative concept is part of PepsiCo's integrated campaign for the UK which brings Pepsi MAX's 'Unbelievable' combination of maximum taste AND no sugar to life. In February AMV BBDO and OMD UK worked with Pepsi MAX to launch another media-first with Vine integration that saw fresh and innovative user-generated content broadcast across DOOH sites. The latest stage of the campaign will feature another innovative DOOH media first planned by OMD UK, bought by Talon, created by AMV BBDO, with production and creative technology by Grand Visual: combining the DOOH platform with state of the art augmented reality technology.
About AMV BBDO

AMV BBDO is the biggest agency in the UK by billings and has been for 21 years running. But being big doesn’t slow us down.

Being big brings us the best creative talent in the business, and we’re proud to be #1 Creative Agency in the UK #2 Creative Agency in the World  and have created #2 Campaign in the World for Libresse Bloodnormal. (WARC 100/Gunn Report)

We work closely with our client partners to propel their businesses forward, and we have the longest consecutive run of Golds in the history of the IPA Effectiveness awards.

We work with 28 clients and 66 brands domestically and internationally. Leaders like BT and challengers like Virgin. Household names like Mars and new players like iZettle.

Our global crowd-sourced production platform Flare Studio offers brands new ways to create content – and we’re continuously building on our offering of modern, diverse capabilities.

AMV’s new dynamic management team, headed up by our leaders Sarah Douglas & Alex Grieve, drive both our agency and the industry, with a huge focus on diversity, inclusion, gender parity and mental health.

We’re breaking new ground in winning more global awards for our work than any other UK agency, to fly the flag for UK advertising around the world.

But above all, our people continue to thrive from our belief that happy people make great work.