#colormebold
Vidal Sassoon knows that in order to be heard you first have to be seen. To prove it, they hit London Fashion Week - one of the most 'see and be seen' events with the campaign "Start Bold Stay Bold." Using the London Lux home hair collection, Vidal Sassoon gave an everyday woman a bold makeover and in just three days watched as she became part of the LFW spotlight!
Vidal Sassoon's Twitter contest askswomen to submit photos of things that make them feel bold using #colormebold. The grand winner gets a trip to London and $4K to spend there.
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees.