Grant's - From Grain to Glass
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This piece is one of our favourites from the archive.
The brief
The whisky category is a crowded space and Grant’s were keen to stand out with this campaign. The team wanted to create a 90 second video that brought to life the journey of their whiskey from ‘Grain to Glass’ at their Scotland distilleries, showing the unique collective process.
The idea
UK Production Company Lobster were commissioned for this brief via the Genero platform. Their final video intertwines the key messages of craft and togetherness, introducing the Maker, the Muscle and the Master to take the viewer on the malting, mashing, fermentation and distillation journey.
It hits the mark in clearly communicating the quality of the Grant’s product while emphasising the collective achievement in everything they do.
The results
Originally created as a digital campaign, this ad was so well received that Grant’s decided to extend the campaign to run on TV. Cheers to that!
Learn more here.
Genero is a global creative platform, solving one of the biggest challenges in the marketing and advertising industry by providing an agile and creative content production solution.
Our end-to-end production platform connects brands with a global network of professional creatives, and provides a streamlined workflow to replace inefficient manual processes.
Our solution augments agency and in-house resources, so brands can produce more, for less, for an ever increasing number of platforms, faster than ever before.
Genero has offices in London, Rotterdam, New York, San Francisco, Los Angeles, São Paulo, Singapore, Melbourne and Sydney.