Infiniti ‘studio’

12/02/2014

Taylor James

Creative Production Studio

New York, USA

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12/02/2014

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Credits

This test was produced to show the effects that layering live-action and CGI can achieve. For nearly a decade we have been seamlessly integrating photography and CGI to deliver stunning results for advertising. In this project we show how we can take this to the next level by combining live action and CG animation. First we shot the backplate using a Canon 5D and a Steadycam rig. At the same time we captured a HDR of the location to give us lighting and reflection information for the CG vehicle. We then set about layering the CG content with multiple layers of live action video to produce a result that really turns people’s heads. To attract people’s attention in advertising you have to use all the tricks in the book, we feel this innovative technique adds a few more chapters to ours and therefore our clients.

About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.

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