Quit
Celebrating the quitters, for HSE.
For the first time, there are more people in Ireland who have quit smoking than there are active smokers. It’s a moment worth celebrating, and that’s exactly what we did with our Quit campaign for Ireland's Health Service Executive. Real Irish people who have kicked the habit mouth the (incredibly apt) words of “I Will Survive”. Motivation never sounded so good.
We are the disruptors. Pursuing the new, different, and never been done before. We fight for brave, bold, brilliant, and occasionally alliteration. We are TBWA\Dublin, part of the TBWA\ collective of 323 agencies and Adweek's global agency of the year 2018, 2021, 2022.
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