NatGeo - #SavageThanksgiving Live Stream
Client
Brand: NatGeo
Category: Publications and media , Tv and radio
Genre: Action, Creative technology, Digital, Documentary, Idents, PR, Scenic, Storytelling, Strategy/Insight, Stunts
Savage Kingdom on Nat Geo Wild follows groups of lions, hyenas and leopards as they attempt to survive the African Savannah. With Season 2 premiering on Black Friday, we leveraged the proximity to Thanksgiving with a buzz-worthy stunt to amplify our social campaign built around a core idea -- Wild Animals, Human Drama. Wildlife produced and directed an Interactive Live Stream that put an original spin on a traditional meal. We invited the world-famous Columbus Zoo and their pride of Lions to be our guests of honor as we set out to orchestrate a compelling display of savagery around the dinner table and turn it into an interactive experience for a live audience.