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Cause an Effect

03/10/2018
Production Company
London, UK
28
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Credits
Agency / Creative
Production
Johnny Kelly’s typically tactile animated spots for Missouri Lottery depict a miniature academic universe inside a lottery vending machine, to show how profits help to fund the state’s public education systems. The entirely CG sequences show a dollar journeying through the machine and acting as a catalyst throughout various stages of student education. Each room comes to life when the note arrives, and nothing moves unless it is powered by the dollar. Nexus Studios’ 3D artists tackled a variety of challenges for Johnny including creating miniature trees from scratch, whittled wooden characters and a convincing grass ‘flock’ texture.
About Nexus Studios

Based in London and LA, we make talked about work in film and interactive media.  Be it handcrafted or high-tech, we create heartfelt stories and experiences that transform brands and engage audiences through the power of entertainment and culture.

Our world-class roster of directing talent is backed by our 180-seat studio and team of experienced production staff, creative thinkers, animators, technical directors, coders, illustrators, designers and makers.  A rostrum room, green screen shooting studio, edit suite, render farm, craft and electronic workshop further allow us to do everything in-house.

Our work includes Academy Award nominated animation; Grammy nominated music videos, D&AD Black pencil and triple Cannes Grand Prix winning commercials and D&AD white pencil, Lovie and Webby winning digital and immersive experiences.