Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Cadbury Dairy Milk - Classic vs Modern (Audio)

During the first phase, we used a series of audio spots to encourage listeners to sign up to an event hosted by Marvin from JLS. Marvin had carefully curated a playlist with ten modern and ten classic tracks, which were presented on an interactive microsite as a custom playlist. As users explored the tracks they could preview 30 seconds of each, while exploring the event information and signing up for a chance to participate.

Client

Advertiser: Mondelēz

Brand: Cadbury

Creative Agency

Creative Agency: Red Apple Creative

Media Agency

Media Agency: Spotify

Sound

Sound Company: SNK Studios

Category: Food, Snacks and confectionary