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Emmi Caffè Latte

We created a set of Spotify adverts that challenged listeners to see how ‘yay’ their current playlists were. The audio spot directed users to a custom-designed microsite before inviting them to connect with Spotify. Once a playlist was chosen an algorithm would analyse the ‘yay’. Depending on their mood, the user could then adjust a slider and generate a brand-new playlist with the desired amount of pep.


Advertiser: Emmi AG

Brand: Caffè Latte

Digital Agency

Digital Agency: Red Apple Creative

Media Agency

Media Agency: Spotify

Category: Soft drinks, Tea and coffee

Genre: Digital