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Exclusive the Rainbow

Every Super Bowl, it’s the same story – brands make ads to win the affection of millions… but mostly just end up speaking to the least common denominator. In 2018, Skittles decided to ignore that massive mainstream altogether. We created The Most Exclusive Super Bowl Ad Ever, and only showed it to one single person. The idea came to life across 6 different films. Our first film announced the idea and introduced Marcos Menendez – the Skittles fan who we would make our Most Exclusive Super Bowl ad for, and the only person who would ever see it. Next, we released 4 bewildering teaser films featuring David Schwimmer, encouraging America to wonder which of them was an actual scene from the Super Bowl ad they would never see. Finally, we released a film that revealed the laughable lengths we went to create a Super Bowl ad… for an audience of one.

Client

Advertiser: Mars Wrigley Confectionery

Brand: Skittles

Creative Agency

Creative Agency: DDB Chicago

Strategist: Jonathan Palmer

Producer: Tim Allan

Executive Creative Director: Colin Selikow

Chief Creative Officer: John Maxham

Account Executive: Katie Goold

Digital Director: Nico Nieto

Chief Production Officer: Di Jackson

North American Chief Creative Officer: Ari Weiss

SVP Executive Producer: Matt Blitz

Global Account Director: Erin Leahy

Global Brand Lead: Josh Lenze

Global Segment Lead: Eli Velez

VP, Digital Director: Jim Higgins

Community manager: Leandro Martinez

Director of Digital: Azher Ahmed

Global Business Lead: Richard Guest

Group Strategy Director: Josh Drueck

Production Manager: Scott Terry

Senior Producer: Jason Georgen

Media Agency

Media Agency: Starcom

Production Company

Production Company: MJZ

Executive Producer: Emma Wilcockson

Director: Steve Ayson

DOP: Jody Lee Lipes

Producer: Laurie Boccaccio

2nd Unit Director: Jane Shearer

President: David Zander

Production Designer: Inbal Weinberg

Post Production / VFX

Post Production Company: The Mill

VFX Supervisor: Jade Kim

Senior Producer: Nirad 'Bugs' Russell

Other

PR Agency: Olson Engage

Media Agency: Mediacom

Editorial Company: Work Editorial

Talent Partner: The Marketing Arm

Social Media Agency: Fanscape