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Pringles - Sour Cream and Onion

We collaborated with Dark Energy Films and DigitasLBi to create a series of social films for Pringles. For each film we were tasked with re-imagining, designing and animating the ‘epiphany moments’; the fantastical worlds our heroes become immersed in when taking a single bite of the flavours. Using mixed media, we came up with surreal worlds for the flavours, where tasty food interacts with our actors and different styles of illustration, transporting the viewers into the world of Pringles. See how we did it here: https://vimeo.com/260434267

Client

Brand: Pringles

Creative Agency

Creative Agency: Digitas LBi

Executive Creative Director: Peter Drake

Creatives: Jonny Palmer, Andy Russell and Rachael Kendrick

Planning Director: Bernard Valentine

Client Partner: Alicja Lloyd

Agency Producer: Alice Dunoyer

Creative director: Matt Watson

Account manager: Jack Davis

Production Company

Production Company: Dark Energy Films

Executive Producer: Matt Brown

Director: Chris Strong

Producer: Mickal Colker-Pearlman

Editor: Christian Lyndon

Animation

Animation Company: Cookie Studio

Creative Director: Thiago Maia

Producer: Thierry Levy

2D Animation: Alexis Rabeuf, Julia Olsson & Nicola Destefanis

Design: Alexis Rabeuf, Julia Olsson & Nicola Destefanis

VFX Supervisor: Thiago Maia

3D Tracking and Animation: Alexis Rabeuf & Nicola Destefanis

Cel Animation: Josep Bernaus Valls

Category: Food, Snacks and confectionary

Genre: Animation