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Aruba Tourism Authority Latin America - #HeSaidYes

Aruba Tourism Authority Latin America
24/08/2018
Advertising Agency
São Paulo, Brazil
42
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Credits
Agency / Creative
Media
Production
Editorial
Music / Sound
One of the most romantic moments that are still viewed as a cliché is a marriage proposal. According to Miriam Dabian, Director of Aruba for Latin America, “in Aruba we always believe that expressing love should not be tied to any genre or rules. That is why we invite women to inspire themselves in the Caribbean's best beaches, in the perfect weather and colorful sunsets of our Island, to surprise their partners and have it be them who say: ‘Yes, I do’”. In order to bring this initiative to life, Aruba created www.arubahesaidyes.com, that invites Latin American women to propose to their boyfriends. This activity will be available from August 9th -29th, when every interested woman can register to win a flight for two to the Island. Once in Aruba, this lucky winner will recreate the perfect proposal thanks to the help of an expert Proposal Planner.
About MullenLowe Brasil

MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. With a hyperbundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; creatively driven digital transformation with MullenLowe Profero; media and communications planning and buying with Mediahub; customer engagement with MullenLowe Open; and consumer and corporate PR with MullenLowe PR and MullenLowe salt. We are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For eight consecutive years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.

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