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Football Decoded


Brand: Xbox / FIFA 18

Creative Agency

Creative Agency: McCann London

Copywriter: Jim Nilsson

Art Director: Jacob Björdal

Chief Creative Officer: Rob Doubal and Laurence Thomson

Planning Intern: Jack Goss

EVP: Rob Smith

Head of Planning: Karen Crum

Senior Planner: Fanni David

Managing Partner: Sailesh Jani

Production Company

Production Company: Craft/McCann

Producer: Claire Colohan and Rebecca Wilford

Chief Production Officer: Sergio Lopez

Print Producer: Liam White

Studio Manager: Ellis Faint

Artworker: Joe Richardson

Editors: Mariona Sauret, Adam Ryzman and Francis Harris

Sound Engineer: Giselle Hall

Senior Sound Engineer: Adam Smyth

Music Supervisor: Chris Graves