Buxom Cosmetics
Red Apple Creative, Fri, Aug 10, 2018
Client
Advertiser: Buxom Cosmetics
Digital Agency
Digital Agency: Red Apple Creative
Media Agency
Media Agency: Spotify
Category: Beauty/health, Cosmetics
Genre: Digital
Users were driven to the site via a set of targeted audio and video spots. Once there, they connected to Spotify before having their playlists analysed to figure out their personality type.
When complete, they were presented with a new playlist that reflected their listening taste and given a make-up style recommendation with an accompanying tutorial video.