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Buxom Cosmetics

Users were driven to the site via a set of targeted audio and video spots. Once there, they connected to Spotify before having their playlists analysed to figure out their personality type. When complete, they were presented with a new playlist that reflected their listening taste and given a make-up style recommendation with an accompanying tutorial video.


Advertiser: Buxom Cosmetics

Digital Agency

Digital Agency: Red Apple Creative

Media Agency

Media Agency: Spotify

Category: Beauty/health, Cosmetics

Genre: Digital