BT Infinity wanted to highlight their super fast broadband service, and what that means for families. In one of the scenes they wanted to show a father playing a virtual reality game with a VR headset. Enter Born Licensing, who managed through the clearance process to secure Sony PlayStation VR hardware and VR game title EVE: Valkyrie from CCP Games.
Client: BT Infinity
Agency: AMV BBDO
Licensor: Sony PlayStation, CCP Games
Property: PlayStation VR, EVE: Valkyrie
It, phones, Av and computers