BT Infinity
Born Licensing, Wed, Jul 18, 2018
BT Infinity wanted to highlight their super fast broadband service, and what that means for families. In one of the scenes they wanted to show a father playing a virtual reality game with a VR headset. Enter Born Licensing, who managed through the clearance process to secure Sony PlayStation VR hardware and VR game title EVE: Valkyrie from CCP Games.
Client: BT Infinity
Agency: AMV BBDO
Licensor: Sony PlayStation, CCP Games
Property: PlayStation VR, EVE: Valkyrie
Category: It, phones, Av and computers