New dedicated pay-as-you-go energy supplier Boost Power wanted to launch a campaign like no other to introduce their new energy service. Their creative agency, Snap London, came to us with a brief that introduced the character "Boost Lee", whose appearance, mannerisms and attitude are inspired by the famous martial arts movie star Bruce Lee. We thought the ideas was great, so reached out to our friends at Beanstalk and Bruce Lee Enterprises to negotiate the licensing terms and assist with the project from start to finish. Client: Boost Agency: Snap London Licensor: Bruce Lee Enterprises Property: Bruce Lee