Leading up to Christmas Tesco launched a series of holiday themed adverts that featured the ongoing Tesco family, starring comic duo Ruth Jones and Ben Miller. On Christmas day they did a great job at accurately depicting what was going on in many households across the UK – sleeping after a big day. To add to the Christmas day feel, we hear a very familiar TV show playing on the television in the background. Born Licensing secured the rights for Tesco to include audio from Wallace & Gromit classic the wrong trousers. We managed liaison with rights holder Aardman, working through the license negotiation, creative and brand assurance processes. Client: Tesco Agency: BBH London Licensor: Aardman Property: Wallace & Gromit