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Kung Fu

The Rock My Soul meal from Chicken Licken is the ultimate in soul food and the perfect way to satisfy a restless soul. Introducing, SoulRocker, a game by Chicken Licken that takes you on the quest for inner-peace. Players collected chicken pieces along the way to build up their inner-peace in the hope of defeating the master at the end. But the master is no push over. So we used this to drive people in-store. If you couldn’t defeat him, you could go buy an actual Rock My Soul meal and you’d receive a secret code that gave you max inner-peace and the best chance of overcoming him to become the master yourself. It is the most successful branded game in South Africa…without a prize. It also rocked sales with the Rock My Soul meal becoming the No1 selling item on the menu.

Client

Advertiser: Chicken Licken

Brand: Rock My Soul Meal

Clients: George Sombonos

Creative Agency

Creative Agency: Net#work BBDO

Copywriter: Safaraaz Sindhi

Art Director: Heidi Kasselman

Strategist: Tebogo Koena

Producer: Caroline Switala

Executive Creative Director: Brad Reilly

Chief Creative Officer: Mike Schalit

Account Management: Amber Mackeurtan

Media Strategist: Kyle Duckitt

Designer: Ryan Paikin

Production Company

Production Company: Plank Films

Director: Peter Pohorsky

DOP: Devin Toselli

Offline

Editor: Evy Katz

Music

Composer: Markus Wormstorm

Sound

Sound Engineer: Louis Enslin

Category: Fast food, Retail and restaurants

Genre: Comedy, Digital, Experiential, In-camera effects, Music & Sound Design, Strategy/Insight