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Group745
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Group745

Trace Mobile - Never Expire

Trace Mobile
12/07/2018
Advertising Agency
Johannesburg, South Africa
34
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Credits
Brand
Agency / Creative
Production
Editorial
Music / Sound
Trace Mobile was launching as a new mobile network in South Africa. A network that is specifically for youth, and offers them access to exclusive content, events, and product benefits. We commissioned photographers around South Africa to go to the bars, pubs, protests, concerts, skateparks, and areas where young people feel free to be themselves. They took photos of everything that formed part of the youth’s identity. From the hundreds of images we selected the ones that were the most expressive, rebellious, irreverent, or just cool AF to create a TVC that is authentically youthful. This positioned Trace Mobile as a brand that’s not trying to adopt youth behaviour, but one that is part of youth culture with a simple rallying cry - long live the young.
About NET#WORK BBDO

WE ARE calm African males. Wise African women. Brown skin goddesses. Thoughtful white females. Inspiring gays. Caring mothers. Dedicated fathers. Supportive uncles. Loving aunts. Kind sisters. Special daughters. Strong brothers. Superb sons. Future leaders. Power feminists. Creative activists. Authors. Artists. We dream, believe, think, create, tell stories, side hustle, collaborate, build and innovate. We have 184 years combined experience and together, we speak 12 languages. We are driven to make a difference, to seek out different, to learn new things, to uncomplicate, to communicate, to reach high goals. Our work moves individuals and then it moves the world, creates meaningful connections, resides in people’s minds, breaks new ground. We rally people behind a common goal. Get people to see the best in themselves. We care. Listen. Fail forward. Jump obstacles. Find solutions. Rise and shine. We give a damn and and take the time to understand the humans we serve. Turn passions into actions. Win and lose as a team. Do the right thing. We believe in love, respect and integrity. In honesty and creativity. We dance. We karaoke. We lang arm. We sing in the car and crack ideas in the shower. We grab a beer together. Laugh. Cry. And Live. We create magical meaningful connections. We make the work great, and then even greater. We are brave. Bold. Focused and agile, a future shaping un-agency business, where future talent is nurtured and thrives. A place where everyone grows and wants to be. Whatever we decide to do, we make sure it makes us and our clients happy. Because in the end how much you cared, how gently you lived, and how gracefully you let go of things not meant for you, is all that matters. We are NET#WORK BBDO 

This was created by all employees of NET#WORK BBDO