From day one it was our vision to build a focused, high-quality website that makes an impact when people visit it, yet without losing its refinement. Concept, copy, brand design, visual design, interaction design, photography and animations all came together in a rare collaboration between three different Dutch agencies. The process wasn’t straightforward. All teams worked within their own discipline and respected each other’s expertise with the goal of creating something for the client that is truly unique in the corporate banking world. Judging by the response at Kempen we achieved that goal. After this creative process the focus will move to a more business driven approach. The next phase will involve implementing Salesforce, a client portal and more data-driven features and campaigns to make Kempen.com a beautiful website that creates business and adds value for their clients.