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Vloggers' Swap

Leo Burnett Bucharest and Telekom Romania wanted to burst millenials out of their content bubbles and break the feedback loop that stops people being exposed to different perspectives and views online. So they created the Vloggers' Swap, whereby the country's most popular Youtubers swapped channels with other Youtubers with wildly different views and audience demographics. The campaign won a Bronze in PR.

Category: Phone, Utilities

Genre: Activation, PR, People, Strategy/Insight