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Legal and General Investment Management

Legal and General Investment Management (LGIM) has launched its consumer facing campaign "Own Your World". M&C Saatchi were appointed in March 2018 to create a campaign that has a disruptive feel to bring to life LGIM's vision to empower more people to start investing in the things they care about. As one of the world’s leading investment companies, LGIM believes it has a responsibility, to both its customers and to society. It is known for taking an active role in the companies in which it invests across its whole range of funds in order to raise their standards in areas such as climate change and diversity.

Client

Advertiser: Legal and General Investment Management

Head of Personal Investing: Dame Helena Morrissey

Creative Agency

Creative Agency: M&C Saatchi

Producer: Andy Williams

Executive Creative Director: Mark Goodwin

Chief Creative Officer: Justin Tindall

Senior Account Manager: Kelly Larken

Senior Account Director: Gemma Dodds

Creative Team: Liam Campbell and Thom Farrall

Design Director: Sophia Ben Yedder

Head of Strategy: Steve Parker

Media Agency

Media Agency: Mindshare

Other

PR Managing Director, M&C Saatchi PR: Davent Doran

PR Campaign Lead, M&C Saatchi PR: Lauren Hunt Morgan

Category: Finance/insurance, Investment