Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Legal and General Investment Management

Legal and General Investment Management (LGIM) has launched its consumer facing campaign "Own Your World". M&C Saatchi were appointed in March 2018 to create a campaign that has a disruptive feel to bring to life LGIM's vision to empower more people to start investing in the things they care about. As one of the world’s leading investment companies, LGIM believes it has a responsibility, to both its customers and to society. It is known for taking an active role in the companies in which it invests across its whole range of funds in order to raise their standards in areas such as climate change and diversity.


Advertiser: Legal and General Investment Management

Head of Personal Investing: Dame Helena Morrissey

Creative Agency

Creative Agency: M&C Saatchi

Producer: Andy Williams

Executive Creative Director: Mark Goodwin

Chief Creative Officer: Justin Tindall

Design director: Sophia Ben Yedder

Head of Strategy: Steve Parker

Senior Account Director: Gemma Dodds

Senior Account Manager: Kelly Larken

Media Agency

Media Agency: Mindshare

Category: Finance/insurance, Investment