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GET SEXTY

Whether you are a boy or girl, gay or straight, Canadian-born or newcomer; this campaign was for you. The African, Caribbean Council on HIV/AIDS in Ontario (ACCHO), via the Get Sexty / Savoir C Sexy campaign reached out to African, Caribbean and Black youth to engage in topics around healthy relationships and sexuality. The campaign was intended for youth aged 14-18, and played on the popular communication style called "sexting".

Client

Advertiser: ACCHO

Creative Agency

Creative Agency: Top Drawer Creative

Copywriter: Patty Lowry

Art Director: Nick Alafogiannis

Chief Creative Officer: Brian Gahan

Digital Agency

Digital Agency: Top Drawer Digital

Media Agency

Media Agency: Top Drawer Media

Category: Corporate and social, Health

Genre: Digital