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The Hope Page

UNICEF faces fundamental challenges in getting donations. People are either put off by the effort of making a donation, or don’t have the spare cash to give. VML Sydney removed those barriers and made donating as easy as opening a tab in your web browser. The Hopepage lets you contribute some of your computer’s spare processing power to mine cryptocurrency, which is then automatically donated to UNICEF to fund life-saving aid for children in crisis. It’s a new way for people to donate, without giving money. Plus an entirely new revenue stream for UNICEF to be deployed as emergencies arise.


Advertiser: UNICEF Australia

Creative Agency

Creative Agency: VML

Creative Director: Matt Geersen

Copywriter: Justin Schoenmaker

Art Director: Bryce Waters

Strategist: Alan Patterson

Producer: Natasha Howard

Executive Creative Director: Aden Hepburn

Design Director: Mark Berry

Developer: Travis Lin

Global Chief Creative Officer: Debbi Vandeven

Crypto Advisor: Jack Emery


General Manager Eleven PR: Fiona Milliken

Senior Account Manager Eleven PR: Ali Bates

Senior Account Executive, Eleven PR: Asheden Hill

Account Executive, Eleven PR: Lauren Maneschi