Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

OnePlus - The Never Settle Film

What if the consumer had a say in creating a brand's advertising? That is the idea behind smartphone manufacturer OnePlus’ first European brand campaign created by Above & Beyond which will incorporate ideas from OnePlus fans, no matter how wacky. Above & Beyond will make six different versions of the ad based on the best ideas and debut the work at the launch of the upcoming OnePlus 6. The spots will be directed by Carly Cussen, who is best known for her work with grime and pop artists such as Little Mix and Stormzy. Above & Beyond won the OnePlus account following a three-way pitch in February.

Client

Advertiser: OnePlus

Brand: OnePlus

Creative Agency

Creative Agency: Above & Beyond

Art Director: Carly Cussen

Sound

Sound Company: Scramble Soho

Sound Engineer: James Lyme

Sound Designer: James Lyme