senckađ
Group745
Group745
Group745
Group745
Group745
Group745

HSA Farm Safety "Disappear"

25/05/2018
Advertising Agency
Dublin, Ireland
28
Share
Credits
Agency / Creative
Production
On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more. This TV ad, created for the Health and Safety Authority, Ireland, explores how familiarity can prove fatal. Just as awareness of the smells and dirt on a farm slowly fades over the years, so too does awareness of the dangers - dangers that can cause death or serious injury in the blink of an eye.
About BBDO Dublin

People move business. BBDO moves people.

BBDO Dublin is a people-first agency with an unparalleled creative heritage that continues to set standards for the industry through our innovation agenda.

We are a team of strategic and creative specialists driven by a desire to understand what moves, motivates and matters to people, delivered through our knowledge of behavioural science and sociology, through our curiosity in culture and technology, through our relationships with our clients and understanding of their audience.

Put simply, we are people experts