Head & Shoulders
Trizz, Saatchi London and P&G have upped the bar on its latest Head & Shoulders Men Ultra product demo.
Infused with the deep cleansing element of charcoal, this 6 second story was carefully described and backed up by agency examples of the charcoal and product interactions to be animated in 3d. High resolution print Key Visuals and animation adaptations were also delivered.
Trizz Director, Oriol Puig then made a series of high speed live action tests within the Trizz Phantom studio in order to judge the effects of water and neon lighting, reacting on the dark matter. This R&D was then carried over to our CGI team, lead by artist Alex Martin.
There are 3 main reactions, all fully crafted in extremely realistic 3d: The H&S product falls into frame upon the carbon surface which quakes, cracking up in a specific pattern as cg water then flows through the crevices - the product lands and sits perfectly on display.