LEGOPRESS
In an age where kids spend more time in front of screens, how can LEGOLAND inspire kids to play, build and make art showing them their imagination has no limits?
We brought together our superfans, paint, 7,897 LEGO bricks, LEGO artists and a vintage printing technique. Inspired by their favourite LEGOLAND rides, kids co-created posters using LEGO as moveable types in old letterpress machines. We created an experience that crafted the first campaign printed with LEGO bricks, and a new activity at LEGOLAND Florida
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).