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i rescue

Kids around the world struggle with Amblyopia, or lazy eye. It’s treatable, but in disadvantaged communities that lack medical care, lazy eye can lead to learning difficulties and blindness. We creative an inexpensive tool that empowers parents to proactively screen and treat their child’s eyes using any available printed material.


Advertiser: Amblyopia World Campaign

Creative Agency

Creative Agency: VML

Copywriter: Troy Leyenaar, Moria Deshpande, Julio Ortiz

Art Director: Julián Sánchez

Producer: Juan Pablo Rubiano

Executive Creative Director: Maurizio Villarreal

Chief Creative Officer: John Godsey

Group Creative Director: Antonio López

Photography Director: Felipe Rincón

Design director: Carlos Ordoñez

Global Chief Creative Officer: Debbi Vandeven

Managing Director: Catalina Hernández