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Edmonton Eskimos: One Empire

16/05/2018
Advertising Agency
Toronto, Canada
23
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Credits
With the largest stadium in Canada to fill and a new generation choosing screens over seats, the Edmonton Eskimos reached out for a little marketing help. #OneEmpire is a campaign designed to remind Edmonton that they are all in this together. As of mid-season the campaign had generated a 9% increase in ticket sales, over 11,000 #oneempire mentions and a 7-0 start to the season.
About The Hive

We are the valuable encounters company. We believe memories are the most valuable predictor of future behaviour. We identify and create memories that bond people and brands into the future. Our capabilities cross creative agency with activation firm, but our sweet spot is in commercial growth.