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Group745
Group745
Group745
Group745
Group745
Group745

OPG: Darlington Refurbishment

16/05/2018
Advertising Agency
Toronto, Canada
7
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Credits
How do you tell the story of the importance of refurbishing the Darlington Nuclear Station? Simple, you go into the core of the reactor (or in this case the training simulator), turn it into a giant light bright and, with the help of thousands of LED lights, show the impact that the refurbishment will have on all Ontarians.
About The Hive

We are the valuable encounters company. We believe memories are the most valuable predictor of future behaviour. We identify and create memories that bond people and brands into the future. Our capabilities cross creative agency with activation firm, but our sweet spot is in commercial growth.