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Group745
Group745
Group745
Group745
Group745
Group745

AEFI - Sorry

AEFI
11/05/2018
Advertising Agency
Madrid, Spain
24
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Credits
Brand
Agency / Creative
Spain has one of the highest rates of violence against women. In 2017, 44 women were murdered by a current or former spouse or partner. So, AEFI made the statement: their flowers are not meant to say sorry - the kind of sorry that comes from abusers. Bouquets are not meant to hide evil and harmful acts of abuse, physical or emotional. They’re not meant to be used to manipulate victims to obtain their forgiveness because abuse should never be forgiven.
About VML Spain

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).