Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Spain has one of the highest rates of violence against women. In 2017, 44 women were murdered by a current or former spouse or partner. So, AEFI made the statement: their flowers are not meant to say sorry - the kind of sorry that comes from abusers. Bouquets are not meant to hide evil and harmful acts of abuse, physical or emotional. They’re not meant to be used to manipulate victims to obtain their forgiveness because abuse should never be forgiven.


Advertiser: AEFI

Creative Agency

Creative Agency: Y&R Madrid

Art Director: Bea González

Chief Creative Officer: Mauricio Rocha

Retoucher: Diego Speroni

Photographer Assistant: Gabriel de la Morena

Photographer: Ale Burset