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Richmond Sausages and Rebecca Adlington Celebrate the Nation’s Favourite Workforces: Lifeboat Crews

Creative Agency Impero has filmed a series of surprise and delight videos to give back to some of the nation’s favourite workforces, as part of Richmond’s ongoing ‘Nation’s Favourite’ campaign. Swimmer Rebecca Adlington surprised the ‘lifeboat crews of the nation’ in St Abbs, Scotland, with an at-sea helicopter drop of Richmond sausage baps, rewarding the amazing St Abbs crew for their endless hard work and dedication to the community.

Digital Agency

Digital Agency: Impero


PR Agency: 3 Monkeys Zeno

Film Director: Ben Hyde

Producer: Ann-Marie Richards

DoP: Paul Lewis

Lead Creative: Lara Groves

Category: Food, Meat & Fish

Genre: Digital