Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Giving Gene

J. Walter Thompson Canada, 6 months, 2 weeks ago

Giving Gene is a bold fundraising and awareness campaign that explores why people give. The national campaign offers Canadians the opportunity to test their DNA by purchasing a Giving Gene Kit from GivingGene.ca and find out if they've inherited the "Giving Gene," a genetic polymorphism that can determine a person's altruistic tendencies. Giving Gene Kit proceeds go directly to Easter Seals Canada, helping the organization continue providing life-enhancing services to Canadians living with disabilities. Unlike other fundraising campaigns, the Giving Gene appeals to humans' innate curiosity and offers supporters the gift of self-discovery.
Client

Advertiser: Easter Seals Canada

President and CEO: David Starrett

Creative Agency

Creative Agency: J. Walter Thompson Canada

Copywriter: Shane Rodak

Art Director: Alec Carluen

Planner: Matt Ball

Producer: Julian Weiman

Executive Creative Director: Ari Elkouby

Chief Creative Officer: David Federico, Josh Budd

Head of Print Production: Nicola Martin

UX Designer: Alan Pang

Account Team: Sasha Bricel, Marli Bennett, Lindsay Rudman, Ariela Gutfrajnd

Design: Pawel Rokicki

Head of Broadcast/Senior Director: Shenny Jaffer

Print Producer: Kim Fijan

Head of Digital Production: Kawal Singh

Production Company

Production Company: Frank Films

Director: Nicolina Lanni

Post Production / VFX

Post Production Company: SAUCE

Music

Music Company: Pirate

Other

PR Agency: H+K Strategies

Genre: Digital

Recommended by

RECOMMEND