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Booking.com - 'Best 2016 Ever'

Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can lose weight and then commit to show off your hot new bod in Costa Rica?

Client

Brand: Booking.com

Creative Agency

Creative Agency: Wieden+Kennedy Amsterdam

Production Company

Production Company: Brenninkmeijer & Isaacs

Post Production / VFX

Post Production Company: Glassworks

Music

Music Company: Amp.Amsterdam

Other

Audio post production: Wave Studios Amsterdam

Interactive production: Stinkdigital

Category: Holiday, Travel

Genre: Music performance