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IVY PARK SS18 : Edit, Grade and Retouching by Studio Private

09/03/2018
Post Production
London, United Kingdom
28
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Credits
Studio Private collaborated with Jonas and Iconoclast to create a high-energy main edit along-side a series of social formats and cut-downs with rich, deep and nostalgic mood to grading that places the viewer in the athlete's shoes through warm yellow light of the low setting sun and acidic fluorescent floodlights… while stills retouching and colour treatment followed suit to further complement the films rich twilight accents. With a luanch on International Women’s Day 2018 Beyonce’s activewear clothing line IVY PARK reveal a campaign themed on their being a sport out there for everyone, the campaign encourages Women to find ‘their sport’. Shot at Crystal Palace Sport Centre in South London and directed by Jonas Lindstroem the campaign features a cast of up-and-coming athletes with varied backgrounds and skill-sets - bonded by a love of sport.
About Studio Private

Studio Private is a creative production company for film, 3D motion, stills and immersive experiences. We are a TEAM of creatives and producers that can bring any project to life, a roster of ARTISTS working with new formats and technologies, and a STUDIO specialising in film, 3D motion, immersive experience and stills.

 

Studio Private collaborates with a new generation of artists and designers to dream up new forms and experiences that shape the future of fashion media. We partner with brands, agencies and media platforms to produce innovative campaigns and activations. We can develop and produce these from end to end, or join a project at any stage to provide specialist services.

 

Studio Private has 15 years proven experience providing services for the photographers, brands and publications that have defined 21st-century fashion imagery. We are committed to artistic and technological innovation. We want to collaborate with the brightest talents and clients from around the world. We believe in collective creativity and are committed to fostering a vibrant, imaginative and inclusive company culture


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