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Dirty’s Andrea Barone teamed up with J Walter Thompson London to direct Avon’s 'Smarter Beauty' campaign

‘Smarter Beauty’ is a witty, colorful and playful campaign that without judgment highlights the positive price comparison points between Avon and other beauty brands – helping audiences look good for less. The film comprises visually rich and charismatic snap shots into a new and exciting era for Avon. Stylized and minimalist set designs by Sean Hogan coupled with Tony Miller’s slick cinematography; create precise and clean visuals to direct the viewer through the playful narrative.


Brand: AVON

Senior Associate Planer: Emma Carvell

Creative Agency

Creative Agency: J Walter Thompson London

Copywriter: Izy Peugniez

Art Director: Suzie Quill

Producer: Khirsty Mccarter

Creative Producer: Colin Etherington

Production Company

Production Company: Dirty Films

Executive Producer: Ben Parkin & Alex Bedford

Director: Andrea Barone

DOP: Tony Miller

Producer: Savvas Stavrou

Production Assistants: Emily Fortune & Kristina Epenetos

Production Designer: Sean Hogan @ Stripeland


Editor: Adam Bernet

Post Production / VFX

Flame Artists: Stuart Highsted

Colourist: Jon Dobson @ WASH

VFX Supervisor: Jason Szukalski @ Anarchy

Graphics and Titles Designer: Amitay Leopold


Music Company: CORD Music

Music Supervision: Holly Hicks

Genre: Fashion & Beauty