null - Launching Threadripper

Computer processor manufacturer AMD tasked us with bringing its flagship ‘Ryzen Threadripper’ processor to the market. At the time of launch, Ryzen Threadripper contained the world’s largest number of computer processing ‘threads’ within a consumer CPU, meaning it could simultaneously run several demanding programmes at once without slowing down. Our brief was simple: to launch AMD’s flagship CPU product to prosumers, enthusiasts and high-end gamers.