Tourism Ireland - Doors of Thrones
To draw attention to the fact that Ireland is one of the filming locations of popular TV show Game of Thrones, Tourism Ireland created a series of hand crafted doors, each depicting an episode from the sixth season of the show. The wood for the doors was salvaged from The Dark Hedges, a 400-year-old tourist attraction and a filming location which was hit by a storm. The doors were installed at local pubs near filming locations, creating a trail for fans to follow. The campaign reached 126,000,000 people and videos about it racked up 17,876,088 views and 1,821,486 likes to date.