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Inspiring the Next Generation - Levi’s® Music Project

Working with W Communications and Levi's UK Tinderflint shot in Manchester and Birmingham with artists Everything Everything and Mist, whilst they worked with up and coming musicians as part of the Levi’s Music Project. The aim of the campaign was to showcase young local talent and unite members of the communities in the different cities.

Working in new purpose-built facilities, the studios will be open to the public to continue to give access to young musicians. The campaign lasted several weeks in each city, culminating in a live performance from the young musicians in local venues at the conclusion of the project.

Director Ryan Mansfield delivered a variety of social content including case-study films, short vignettes and portrait photography from each of the cities which were pushed out across Levi’s social media channels throughout the campaign. Boiler Room producing the longer form content which is sitting on the Levi’s features website.


Marketing Coordinator: Yasmin Sinfield

Brand Manager: Rhodri Evans

Creative Agency

Head of Creative Operations: Scott Dimbleby

Content Director: Caroline Gosney

Content Executive: Sam Narr

Creative Agency: W Communications

Production Company

Photographer : Dan Ali

Production Company: Tinderflint

Production Co-Ordinator: Aleisha McLardy

DOP: Dan Ali / Ben Montgomery / Chris Fergusson

Head of Production: Rob Pitman

Director: Ryan Mansfield

Category: Clothing/fashion, Denim

Genre: Digital, Documentary, Music performance