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Parkinson's NSW "The Hold"

This powerful film features an elderly man and his daughter holding hands, to subdue the father's shaking. Or though it seems. It is then revealed that it is in fact the young woman whose hands are shaking, and she is the one who is living with Parkinson's. Says Simon Langley, ECD, J. Walter Thompson, Sydney: "The film is intended to challenge what people believe they know about Parkinson's - that it only affects old people. In fact, the tragic reality is that three Australians under 40 are diagnosed with Parkinson's every single day. We needed an idea that would correct this misconception whilst delivering a strong emotional response. This hopefully in turn will encourage donations to help fund a cure for this debilitating disease."

Creative Agency

Creative Agency: J. Walter Thompson

Executive Creative Director: Simon Langley

Agency Production: Gemma Kay

Production Company

Production Company: Filmgraphics

Executive Producer: Anna Fawcett

Director: David Denneen

Category: Beauty/health, Health care

Genre: People, Scenic, Storytelling