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i-D x Loewe

To the words of William Morris and the voice of James Massiah, Caroline directs a magical film for LOEWE x i-D. Inspired by the iconic fashion brand’s latest capsule collection, an homage to the work of legendary British textile designer, artist, and writer William Morris, the spectral clip pays tribute to the makers. Echoing the spirit of this collection, ‘Morris Meets Punk’, we are introduced to a tribe of young creators. James Massiah, the contemporary London poet and DJ, is the tribe’s leader, speaking in quotes from William Morris. In a whimsical aesthetic setting, Caroline sure enters the high-end fashion arena with a bang.


Brand: Loewe

Creative Agency

Creatives: Georgina Bacchus

Production Company

Director: Caroline Koning

Producer: Sara Nix @ HALAL, Alice Lewis @ Pulse, Modesta Dziautaite @ i-D

Production Designer: Sophie Durham


Editor: Fatih Tura


Music : Alexander Reumers @ Paraphrase

Category: Clothing/fashion