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Lexus VR Experience

Rewind have advanced their immersive brand experiences once again to create at the worlds first VR Car Configurator and Simulator for the Oculus Rift DK2 headset in alignment with the new Lexus NX launch campaign. The experience was created for Visualise and Amaze using the latest CGI virtual reality technology which immerses the user within a virtual world where they can fully configure an NX to their own specification and then take it on a test drive through an alternate dimension, which mirrors that of the campaign seen on all other media. The reaction of a first time user is all we need to see how successful the experience has been.

Category: Other

Genre: VR