Horror film fanatics couldn’t wait to be terrified by the latest Saw release, “Jigsaw.” So when Lionsgate chose our team to produce the New York Comic-Con activation for the movie, we knew we had to create an experience that went beyond their wildest expectations. The cult series had introduced the world to the frightening concept of life or death escape. We decided to build an escape room where these ravenous fans could feel like they were part of the story.