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Monopoly in McDonald's

Monopoly in McDonald's is a grand draw game with 16,500,000 prizes and the ability to instantly win by simply tearing the sticker off the packaging of your favorite dish. But a lot of visitors still do not tear off - and millions of rubles in a literal and figurative sense fly into the trash bin. The hero in commercial is someone who is very happy about this situation turn, he is millionaire-adventurer who got rich by tearing off stickers. Notably, your stickers.


Marketing Campaign Specialist: Anastasia Porubaeva

Clients: McDonald's

Digital Marketing Manager: Andrey Ushakov

National Marketing Manager: Marina Gluzhenko

Creative Agency

Creative Agency: Leo Burnett Moscow

Art Director: Ekaterina Malinina

Producer: Oleg Gridasov

Designers: Svetlana Fesenko, Valeria Pauli

Strategic Planning Director: Natalia Fedorkova

Creatives: group: Petr Martuk, Alexey Litovka

Production Company

Production Company: Artworks

Director: : Tigran Bezhanov

Producer: Anna Shtukaturova

Camera Operator: Maksim Zhukov

Category: Fast food, Retail and restaurants

Genre: Activation, Comedy