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McDonald's Scan Poster

This year McDonald’s celebrates 27 years in Russia. When the first McDonald’s opened in Moscow it caused one of the longest lines in city history. Youngers have no idea what this event meant for their parents. To help them experience it we asked 27 people who were in that line and created ScanPoster – an interactive poster that reveal real stories using FB Messenger chatbots.


Brand: McDonald's

Creative Agency

Copywriter: Viktoria Nazarova

Art Director: Dmitry Koshelev

Developer: (bot) Vladislav Gafarov

Designer: (case study) Evgeniya Evdokimenko

Category: Fast food, Retail and restaurants

Genre: Creative technology, Digital, Documentary, Strategy/Insight